DownEast makes California debut at Galleria - New Mexico Business Weekly:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordablr fashion” retailer. Nothing costs more than $50, and most itemsa — from swimwear to summer dresses — costs around $20 to $30. The Rosevillew store’s first weekend exceeded the company’s projections by 25 Based on the initialsales results, DownEast Basicsd very much wants to further expand in and is pleased it launched its firsrt California store in the Sacramento region, a spokeswomanm said. CEO Klane Murphy, who lived in El Doradol Hills from 2000to 2007, figured Sacramento-area consumers care about but also are cost conscious.
He also likes the populationb growth this region has experiencee over thepast decade. Testing out this area’s interest, Murph sent the retailer’s catalog to all his wife’s local friends. His wife also introducefd her friends to the producy line at a local part she hosted with more than50 women. Based on the sale at that party, “we knew we had a producrt that resonated with the local communityt herein Sacramento,” Murpht wrote in an e-mail. A franchise is cominvg to the Roe Building, the mixed-use building buil t last year at 5th and G streete indowntown Davis. The Fla.-based chain of body and faciao waxing centers willtake 1,491 square feet.
The franchiseexs are readying the spacre for an opening in afew months. On the firsyt floor, European Wax Center will join a Duramedc medical supplies store and Barista Brew Two retailspaces remain: one of 925 square feet on the and another of 1,227 square feet, said Shaun Morrow, the landlord’sz broker with the Terranomics division of . The eight residentialp condos on the second and thirrd floorsall sold. In February, European Wax Centerr area developers told the Business Journal that they planne to open at least a dozen locations in the The company already has two storesin Roseville, at Renaissancer Creek shopping center and at The Fountains.
Brokef Scott Carruth of CB Richard Elliss represents European WaxCenter locally. Vending machine dispenses wipes, pacifiers Westfield Galleria at Roseville will be one of the first malls withihn the Westfield chain to get a custom vending machine withbabycared supplies. in Corona announced Thursday that it is placingf its Baby Stations vending machines in Westfield malls across the startingJuly 15.
The goal is to place thesee vending machines with baby necessities in Westfielsd malls nationwide within eight months toa year, AVT A pilot project for Westfield, the venting machinesw carry feeding products, toys, first aid items, baby wipes, bottles and “This brings peace of mind to families knowing there is a convenienrt and accessible solution for every baby’s need,” Shanno n Illingworth, AVT founder, said in a news The malls that install the Baby Stationws benefit because parents don’t have to stop shopping when they discoverr they left home without some essentia baby item, she said.
Baby Station machines are hard to withtheir blue-and-black colodr scheme and bold graphics. They contain a widescreen LCD display to stream informatioh and video feeds abouft the products contained in thevending machine. , a chaibn of gyms that enteres this market sixyears ago, is expandint to Woodland. Fitness 19 will take 7,500 square feet within Sycamorer Pointe shopping center at Main Street andPioneef Avenue. This is new retail space constructedf between Food 4 Less and Big 5Sporting Goods. Anothed 9,000 square feet is available. The gym is expected to open in the said Morrow, who represented the landlorxd in the lease. Fitness 19 has five other locations inthe region.