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According to the company, its customer-retentio technology identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significant portion of overall originatioh volume, our lender network has expressed a desire to capture and retain current mortgage customers,” says Bob president of the LendingTree Exchange. “Ax part of the LendingTree network, banks and lendersz that use ournew customer-retention initiative will be able to significantlh impact the ratio of overall mortgage portfolio just as effectively as they can attracy new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lending and real estates company. Tree.com’s principle businesses are LendingTree, which matches potentiap mortgage borrowersto lenders, and which works with individuals seeking homes and real estatse agents. LendingTree says it has facilitated more than 25 millionj requests for loans onlineand $185 billion in closedf loan transactions.
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