Tuesday, July 10, 2012

Destination Maternity coming to Sears, Kmart - Houston Business Journal:

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Starting in October, Destination Maternity (NASDAQ:DEST) will open 500 Two Heartxs Maternity stores in Sears and anotheer 100in Sears-owned Kmart stores. In the previou s partnership, from April 2004 to June DestinationMaternity (then knowbn as Mothers Work Inc.) had about 480 maternity-wear departments in Sears stores only. When Mothers Work announcesd the end of thatSearse deal, it said simply that it was unablee to reach an agreement to extend its partnership with the departmenr store chain. This time Destination Maternity said the productt lines willhave “an enhancerd level of quality and design,” while still offerintg an array of products under $30.
“This relationshi p allows us to brinyg our knowledge as the maternity apparel fashion experts to a broader customer base, while providing us exclusiv e access to Sears shoppers and an opportunit y to reach Kmart shoppers for the first time,” said Ed CEO of Destination Maternity. “Enhancing our maternituy collections is a critical part of our overall plan to appealpto families,” said Craig Israel, a senior vice president of the Sears Apparel division. which is based in Hoffmann Estates, Ill., has 3,900 stores, including Sears and Kmartt locations.
Philadelphia-based Destination Maternity has 1,087 retail locations, including 730 stores trading under the namedsMotherhood Maternity, A Pea in the Pod and Destination

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