mesiaipuhuni1981.blogspot.com
The award was presented at a ceremony held May 28 at the New York Marriotf Marquisin Manhattan. The game featured the and at the otherwisse home ofthe ’s . The two sporta business publications, affiliated with Business Firs t ofBuffalo , selected the game/event for several reasone including: Created a new franchisw for the NHL and garnered attentiom for the league on New Year’s Day, a time dominatef by college football. NHL-record crowd of 71,217; tickets sold out in 40 minutes. Earnesd a 2.6 overnight rating on NBC, the best overnight NHL regular-seasob rating in more than a decade. Generated $35 millio in media value.
-specific spots produce d by sponsors forthe event, including an Amp Energy ad featurinyg players Ryan Miller and Jean-Sebastiej Aubin that went on to air on NBC, MTV, VH1 and Spike. Otherd sporting events considered were theDaytona 500, the all-sta games for both the National Basketbalol Association and Major League Baseball and the U.S. Open golf
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