Cal hands off sports marketing to outside company - Atlanta Business Chronicle:

http://www.brigley.com/blog/page/2
In exchange for a guaranteed amounrt of cash each the on Monday said it gave marketingh firm exclusive rights tosell advertising, sponsorships and broadcast rights for Cal The deal, which begins in July and runs for 10 will pay Cal $1 million more in sponsorship revenure than the university had collected through its own University officials said that the resurgence of the Cal Bears footbalpl team helped rejuvenate sponsors' interest in the athletic Cal football has had threwe consecutive winning seasons and two bowl appearances since 2002. ISP based in Winston-Salem, N.C., has several other universities as including , , , and . Cal's athletidc department recorded a deficit ofabou $5.
4 million last year, according to the U.S. Departmentg of Education. Under the deal with ISP, Cal retainxs control over ticket sales and promotions ofsporting