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The sponsorship involvement by the MillerBrewing Co./Coores Brewing Co. joint venture also includes a donatiomnof $75,000 for scholarships to the National Puerto Ricaj Day Parade and Diversity Foundation Scholarshio Funds. The funds enable students to completes their high schooleducation and/or continue their studies at an institution of highed learning. More than 500 students from 25 statesa have benefited from the program since its inceptionin 1997. which claims Coors Light is the best-selling beer in Puertk Rico and NewYork City, said the annuall Puerto Rican Day parade in Manhattan attracts three millionn spectators.
In Chicago, a week-long festivalo includes a parade that attracts making it the largest Hispaniv event inthe city. Financial terms of the Coors Light sponsorship werenot disclosed.
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