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The Sox still dominate the local airwaves during game logging the highest local viewerf ratings amongall teams, according to a recent analysis by Streeg & Smith’s Sports Business The Sports Business Journal is owned by American City Businesss Journals, the parent of the Boston Business Journal. Sox gameas on New England SportsNetwork (NESN) were broadcasted into an average of 209,00p households during the period analyzed, down 12 percent from the year-earliere span. As a percentage of the local television the Sox’s average rating of 8.67 was down 14 percenft on a year-over-year basis. The team’s local market-shares average is still the highest among allMLB teams.
MLB has registeres relatively flat year-to-date ratings on its FOX and TBS broadcastsa anda 15.4 percent decline in ESPN-affiliate d broadcasts. The Sports Business Journal calculated the ratingw and viewership averages byanalyzing data. As of June 5, the Sox were tied with the for first place atop the American League EastDivisionh standings.
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